Omre
Shopify Website & Conversion Rate Optimization
Omre, originally known for its AfterDrink product sold exclusively on Amazon, sought to expand its reach by launching a direct‑to‑consumer (D2C) channel.
Thu, 28 Jul 2026
Services
Shopify website, fractional web team &
conversion rate optimization
Technologies
Shopify
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Introduction
Omre, originally known for its AfterDrink product sold exclusively on Amazon, sought to expand its reach by launching a direct‑to‑consumer (D2C) channel. The goal was to create a cohesive brand identity, increase profit margins, and build a sustainable source of recurring revenue. Our agency stepped in to rebrand AfterDrink as Omre, spearhead a new visual direction, and develop a Shopify storefront optimized for subscriptions and conversions.
Challenge
Limited Sales Channel: Reliance on Amazon restricted margins and brand control.
Brand Evolution: Needed a fresh identity for Omre that could resonate across digital and physical products.
New eCommerce Platform: Moving from Amazon to Shopify required a robust, user-friendly site that would foster strong customer relationships.
Recurring Revenue: The brand needed to incorporate subscriptions and other retention strategies for long-term growth.
Conversion Optimization: With a new site and brand, driving higher conversions and average order value was crucial to success.
Approach & Key Initiatives
First, we transitioned AfterDrink to the new Omre brand, taking inspiration from its existing market presence but refining it to reflect a more holistic wellness focus. Our team defined visual elements—color palettes, typography, and design motifs—that eventually informed the product’s updated bottle branding.
We then built a custom Shopify site emphasizing ease of navigation, product clarity, and subscription functionality. By embedding subscription options into the product page and checkout, we sought to cultivate recurring revenue and foster repeat business. Throughout the development process, we integrated conversion rate optimization (CRO) best practices, launching split tests to refine product page layouts and calls to action.
Results
The transition to Shopify unlocked a completely new D2C revenue stream with better margins due to the elimination of Amazon’s commission fees. By establishing a strong subscription infrastructure, Omre gained a reliable source of recurring revenue, reinforcing brand loyalty and customer retention. One of our major CRO tests on the main product page delivered a huge 27% increase in conversion rate—while also boosting average order value by about $15.
Conclusion
Working closely with Omre, our agency ushered in a successful brand transformation from AfterDrink’s Amazon-only presence to a thriving D2C platform on Shopify. The reimagined brand aesthetic, coupled with strategic site design and CRO initiatives, helped Omre cultivate a loyal customer base and drive meaningful growth. Their latest product NVM and Reservatrol has over 650 reviews in a short period of time with tons of awesome UGC. With subscription revenues on the rise and a more direct relationship with customers, Omre is now positioned for sustainable expansion well beyond its Amazon origins.